Indroduction project

 Storyboard sheet 1

Storyboard sheet 2

Print advert

As media Production                              

Personal Evaluation Write Up

I used many skills whilst making my advert, including Photoshop. As I am not great at this, it was quite a struggle to start editing my final photograph and making my print advert. I used the quick selection tool to automatically select the parts I wanted, by cutting out of the photographs I took. I found this quite a hard to achieve and in my advert I think this shows, as everything isn’t as perfect as I would have liked it to be. I also used the transform setting to move around my own images to get them in the correct place to make my advert look the best it could for the audience I had in mind. I think, now looking at the final advert, the “Smash” packaging could have been positioned a little better as I was just experimenting at the time and I also could have took more attention to smaller details.

Although I do like the way in which the photograph of the hand punching the chips is positioned, literally because it does pack a punch and “smash”, it really draws the audience in and creates a powerful image. The edges of the photographs could have been perfected in many ways to give a smoother finish although I do like the roughness to show how mean and dominant this product is. In addition I also used the text tool to make a slogan. I like the slogan as it definitely matches the picture I chose, but I would have liked the font to match that of the “Smash” writing. I couldn’t find a font that slightly matched this at all so I went for a contrasting colour and text so that it was easy to be seen and stood out from the photographs surrounding.

The range of photographs I took during my photo shoot for my advert was very varied. I had many close up shots which worked well for my printed advert but also wide camera shots and long distance for my storyboard. I like the way the close up photographs turned out although more focus could have been used and maybe a lot more photo’s so I had more of a range to choose from, as I did not have enough to fill my whole storyboard.

In my work there are definitely weaknesses such as the finished photograph I took and edited on Photoshop could have looked a lot smoother and the slogan could have been much more thought out. I think my group worked extremely well together but we could have worked harder on our ideas instead of guessing and rushing around nearer to the time. Although our planning wasn’t as good as it could have been, all of our ideas well suited the product we were working with.

If I did this project again I would think out my ideas more clearly instead of going into it head first. I would make a plan of what I needed to do step by step and follow it strictly by meeting each deadline. This would keep me more organised and surely make my final print advert more thought out and look better. To make my advert at the standard achieved in a professional working space I would definitely gave to work a lot more on Photoshop to create my advert to perfection. I would also have to think of as many different slogans and arrangements of my photographs so that it would fit the brief I was given and I would be prepared for more.

The target audience for my re-branded product would be from the ages of 16 to 23. I think this is the perfect age as it is meant to be a quick meal and a very cheap option. This product would suit students especially well as the stereotype is that they don’t have much money and are always short for time. So this would be the perfect on-the-go meal and wouldn’t cost a lot either. I think this product suits both sexes as it is a snack both would eat that had a busy lifestyle. I think this product cover a wide range of social economic grades, as B-C1 would most likely use it as something to go on the side of a meal if they were busy working and did not have enough time. Whereas C2 downwards, would use it as a snack or sometimes even a full meal, depending on how much time or money they had. I don’t think this product would suit social economic grade A as they would most likely use real potatoes or find this a bit too lazy. I think for this product, the perfect grade would be C2 to E, as it is a product that suits many different lifestyles.

I think this product will suit either the psychographic model “reformers” or “mainstreamers”. I think the group reformers would suit it for the fact that if they have caring jobs beliefs and ideals, buying the most expensive foods won’t be on their list of priorities. A quick easy meal like “Smash” would leave them to get on with more important things. Whereas I know “Smash” is an old brand that is being remodelled, it will suit mainstreamers as they don’t like to be controversial and tend to conform to everyone. They also buy established makes that are well tested out and liked. My new target audience was 16 to 19 year old males that are mainstreamers and are in higher education.

I think my photograph on my print advert definitely works in engaging the audience’s attention as it is a very strong and thought provoking image. You wonder why the fist is punching a pile of chips etc. The big bold, “smash” lettering about the photograph also engages the audience as they know straight away by looking at that, that they are about to by a well known, tried and tested product. The colour of the print advert is also very important as it attracts the audience to look at it. Because of the use of strong words and actions, such as the “Smash” name and the punching of the chips, I decided to use a red colour to make it feel more powerful and dangerous. If I did this project again I would definitely take more time on my advert and rearrange some of the photographs and fonts to create more power.

I think my product is definitely tailored to meet the needs of my brief, as it is bright, colourful and trendy for 16-19 year olds. I have made sure the logo is large so that everyone knows who made it and that it’s a tried and tested recipe, like a mainstreamer would use. Also it may fit in with what a student is learning and what they are interested in, as chips are a very universal food but this advert has a more interesting twist. I would probably make it a bit more to do with students, by maybe adding a busy background of a college scene or maybe a scene from the kitchen so make my product fit in with the brief better. I would also think of a better slogan, maybe to attract more of a younger generation as I think the one I chose could be worked on.

My work describes my understanding of audience segmentation, as I have chosen everything for my print advert specific to fit in with the brief, including the colours, to suit a younger audience. I have chosen the same font for the brand name so that everyone will know what it is straight away especially made for mainstreamers, which shows my knowledge of psychographic models. I also know that media producers segment audiences to specially tailor the needs of their audience in their advert. It narrows down the wide audience so that you can concentrate on one part and it gives a better chance of the product selling.